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Welcome 2011- Cheers to a Healthy and Prosperous Year

January 1, 2011

Welcome to our new Blog at Aitoro’s! We want to keep you informed of all the special events, ‘how-to’ demonstrations and community activities in our large store and showroom.

Did you know that the Aitoro Family has been serving consumers for over 62 years? They have also been involved with dozens of non-profits and charitable organizations to support those in need.

If you are new to the area, here’s a little background on how the Aitoro’s have helped our community for so many decades…the Aitoro’s family is committed to offering the very best customer service and prices in the area.

It all started when Anthony Aitoro, Sr. decided to allow a Norwalk family who needed a washing machine but couldn’t afford one, to buy over time. “He wanted to help this family and offered them the appliance on a payment schedule, which no one ever did back then,” said his son Vincent who, together with his father and brother Rudy, founded the store in 1948 on Ely Avenue in Norwalk. “The next thing you know, we were helping many families who rarely let us down in repayment”.  Vincent’s son ‘Tony A’, as he is known and loved, recalls, “Our family would sell peanuts to raise money for the Kiwanis Club and it was a big family affair. We never thought about it, we just did it.”

For the past six decades, one can see the power of giving in the lives of this large family and the surrounding community. Although two of the founders, Anthony and Rudy, have passed away, there are still three generations of Aitoro’s actively involved in the store. Tony Aitoro is the Chief of Operations and the face most commonly associated with the showroom these days. At 15, Tony started working at the store for $1.00 per hour- and has the time card saved to prove it- something he is very proud of. Together with his brother Vinny and cousin David they make up the executive team that keeps the business running. Vinny’s son Eric comprises the fourth generation helping in the family-owned business– all committed to community, family, and service.

At any given moment, you can walk into the store and see one of the Aitoros ready to serve, help, or lend a hand. The family has been engrained in the community for so long that when I spoke to some of their clients, they said that it wouldn’t occur to them to buy an appliance anywhere else- that their parents and parent’s parents had been doing so forever.  From day one, the Aitoro family lived to give– they give to each other, give to the community, give to their employees, friends, and family causes. A short list of some of these charities includes the American Cancer Society, the Courage to Speak Foundation, Mid-Fairfield Child Guidance, Positive Directions, The Norwalk Education Foundation and The ALS Association. Below you will see Tony and Vince, Sr. at an community event- offering their support, as always.

 This year, we will be having MONTHLY events to help educate and offer expertise and assitance to our customers. We love to show off our appliances; many days (and Thursday evenings) you will find us in the kitchen cooking up something delicious!

Stay tuned for more information on ‘What is Happening at Aitoro’s!”

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